What is Coaching

Coaching: A one-to-one, collaborative, results-focused process

Skilful coaching underpins the process of personal and professional development. The purpose of coaching is to assist you in moving from where you are now in a particular area of your life (whether that is your work, your career, your relationships or any other part of your life) to where you ideally want to be. Through coaching, this can often be achieved more quickly and effectively than just trying to do it on your own.

Coaching is often most effective when it is focused on a specific goal or outcome rather than trying to gain a non-specific general improvement in any particular area. It is far better to aim for real progress and achievement in something that is really important to you than trying to be a little bit better at everything.

It is also useful to put a time frame on the coaching so that the programme can be broken down in manageable ‘chunks’ of time and progress can be evaluated and measured.

What are the benefits of coaching?

People are seeing the results that colleagues and friends achieve from working with an excellent coach. Perhaps it should come as no surprise that seeking out a trained individual with superb coaching skills and an outside perspective on our lives, can produce significant results. This new acceptance of the power of coaching is why it is now one of the world’s fastest growing professions.

So why else has coaching become so popular?

  • People are experiencing the financial benefits that follow from working with a good coach. In particular, professionals who improve their lives as a result of coaching are far more effective at work and will generally command higher salaries or fees as a result.
  • As people become busier, prioritising their lives becomes an increasing challenge. We have so many commitments; we don’t always successfully prioritise those commitments. By working with a coach, we make a commitment to ourselves.
  • In a world where it is gradually becoming more socially acceptable to express our feelings and talk about ‘problems’ we are all being asked to take on coaching roles. A manager is a coach – the days of management being about giving orders are long gone. A health professional can become a coach, as can teachers or parents…so we live in a climate where coaching is acceptable and sought after.
  • In the past, therapy and counselling may have been regarded as the only solution when we encountered personal challenges. Now there is an increasing realisation that we have the resources we need within us – and we also need some outside assistance to help us access them and so facilitate our progress.
  • Most people go through life realising only a part of their potential and sensing that there is so much more they are capable of. Working with a coach, you experience the satisfaction and fulfillment of being more of who you can be.
  • Being a coach can be compared to being a personal trainer; your coach keeps you focused on a vision of long-term excellence in your life, and supports you through the process of taking the steps to get there.



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The first step to an answer starts with a conversation, so if there is a goal you want to achieve, or a problem you want to solve, take the first step and call or email us now.

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